21st Century Entrepreneurial Strategic Management for Decision Makers and Senior Executives

The new business environment is a world of challenge, innovation and global competitiveness. Companies will need to arm themselves with new, doable strategies that will build dynamic, responsive and entrepreneurial organizations to win over the forces now marshaled before them. The old ways no longer work and new methods are needed. Most strategic plans never work. They cannot because they are rarely implemented. Companies take great pride in creating a strategic plan. They publish it, circulate it then file it. A year later it is reworked, reprinted then re-filed. Often it is the same strategy.
 
The Entrepreneurial Strategic Management seminars will introduce managers to the challenges, the analysis and the living plans to create new ways to build their business. The seminars are led by Dr. Ken Blawatt, international scholar, author and business consultant. The seminars,using workshops, will address the three most important questions your company faces:  - Where are we now? Where do we want to go? How will we get there?
 
Session One: Where Are You Now?     March 26^th, 2012
 
This session shows managers where their company sits in the customer’s share of mind; their value grid. It places them in one of four strategic positions. The preferred position is one of profitability and great market demand. It’s the classical Steve Jobs strategy. The seminar discusses the advantages and disadvantages of being in each of the four positions. It introduces the manager to the new business climate of change and innovation where success will only come from a new partnership of customers and people in the organization. You must firstly understand where they are. Then you can go forward to where they want to be, to a more profitable market position.

Topics Covered:

• Business Challenges
• Introduction to the Customer Value Grid.
• Workshop and Grid Analysis
• Here is where you are! How does it feel?

Session Two: Where Do You Want To Go?  March 27^th, 2012
 
The second session has managers build a new strategic position for their companies in the light of the demands from the new business climate. They will create a new or revised mission statement and the main thrust for a new strategy that builds on innovation, customer relations management and the new partnership alliance. In most cases it will be the objective to reposition the company strategic plans.

Topics Covered:

• Introduction to strategic planning that works
• Introduction to the CPR partnership and Planning
• Workshop and Strategic Plans
• Strategic Wrap
   

Session 3: How Will You Get There?  March 28^th, 2012
 
The third session shows managers what they must do to establish a positive strategic position and how to accomplish their new goals. It shows how to build an organization that will implement their strategies using the three primary components of the customer-people and resources; CPR for the company.

Topics Covered:

• The CPR partnership and Planning Execution
• Introduction to Workshop and Strategic Plans
• Strategic Wrap

ADDITIONAL INFORMATION: 

• A worksheet with 8 questions will be distributed and answered beforehand and will allow the facilitator to determine the company’s strategic position and how they can change it.