The COVID-19 pandemic is first and foremost a global humanitarian crisis that has overstretched health systems, challenged governments, and upended lives and livelihoods. As the response and recovery to the pandemic continues, it has become clear that the crisis has also ushered in a new reality for consumers and retailers. The blow has been swift and vast, upending lives and livelihoods and upsetting economies. Some of the most dramatic effects have been to consumer behavior – how people buy, what they buy, and where they but it.
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