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Master’s in Business Administration (General Management)

About the Programme

The Master of Business Administration programme is designed to provide graduates with integral business management knowledge needed to occupy leadership roles in today’s global, digital economy. The MBA’s rigorous yet flexible curriculum will enable students to build a strong foundation of business knowledge while offering them the freedom to explore specialised areas of study within the discipline. The MBA programme will enable students to customise their individual learning through the selection of one of six concentrations— General Management, Marketing and Analytics, Marketing, Business Analytics, Strategy, Digital Transformation —thus enabling students to tailor the MBA programme to their individual academic and career needs. The MBA also develop graduates who possess the tactical skills to work across multiple geographies and cultures alongside a diverse global cohort. Hence, the programme’s curriculum provides students with comprehensive training in the fundamentals of general management such as accounting, marketing, finance, strategy, and operations management as well as training in specialised areas of business such as big data and business analytics, marketing analytics, financial and risk management, digital business, strategic change management and leading and managing organisations.

Programme Objectives: 

• Model industry best practices through the interplay of sound business and management theory and practice;

• Build practical management competence through engagement with various business practices, industry stakeholders and practitioners;

• Develop a comprehensive understanding of the core aspects of business, management and finance;

• Engender a creative and entrepreneurial approach to problem-solving in business;

• Deliver a transformational business experience with a focus on practical business application through integrated, hands-on learning;

Enable students to develop a range of soft skills such as self-awareness, teamwork and resilience to prepare them for future challenges in the competitive global business environment;

• Develop socially responsible graduates capable of delivering sustainable business;

• Cultivate an international perspective of business and management through a combination of instruction, scholarship, teamwork, and practical opportunities for international business experience.

Programme Duration: 

 The MBA programme will be based on a part-time structure and will consist of 51 credits, to be completed in a maximum of 24 months.

Programme Structure: 

The programme will also consist of a core set of courses and not-for-credit personal development electives covering the fundamental knowledge and skills required by an MBA graduate. It will conclude with a Business Project that challenges students to leverage the tools and skills they have obtained throughout the programme to solve real-world business problems. 

MBA (General Management)

Consists of eleven (11) core courses (3 credits each), two (2) not-for-credit personal development electives, four (4) elective courses from any combination of concentrations (3 credits each), and a Business Project (6 credits).

 

MBA - Concentration in Marketing and Analytics

Consists of eleven (11) core courses (3 credits each), two (2) not-for-credit personal development electives, four (4) compulsory concentration courses (3 credits each), and a Business Project (6 credits). It will comprise a total of 51 credits, to be completed in a maximum of 24 months.

Courses:

Machine Learning and Data Mining
Marketing Analytics
Digital Marketing and Social Media Strategy
Pricing Strategy

MBA - Concentration in Marketing

Consists of eleven (11) core courses (3 credits each), two (2) not-for-credit personal development electives, four (4) compulsory concentration courses (3 credits each), and a Business Project (6 credits). It will comprise a total of 51 credits, to be completed in a maximum of 24 months.

Courses:

Strategic Brand Management
Consumer Behaviour Marketing
Strategy
Digital Marketing and Social Media Strategy

MBA - Concentration in Business Analytics

Consists of eleven (11) core courses (3 credits each), two (2) not-for-credit personal development electives, four (4) compulsory concentration courses (3 credits each), and a Business Project (6 credits). It will comprise a total of 51 credits, to be completed in a maximum of 24 months.

Courses:

Machine Learning and Data Mining
Data Visualization
Optimization and Spreadsheet Modelling
Developing and Implementing Forecasting Methods for Business

MBA - Concentration in Digital Transformation

Consists of eleven (11) core courses (3 credits each), two (2) not-for-credit personal development electives, four (4) compulsory concentration courses (3 credits each), and a Business Project (6 credits). It will comprise a total of 51 credits, to be completed in a maximum of 24 months.

Courses: 

Digital Transformation
Digital Marketing and Social Media Strategy
Digital Execution
Digital Innovation

MBA - Concentration in Strategy

Consists of eleven (11) core courses (3 credits each), two (2) not-for-credit personal development electives, four (4) compulsory concentration courses (3 credits each), and a Business Project (6 credits). It will comprise a total of 51 credits, to be completed in a maximum of 24 months.

Courses:

International Business Strategy
Operations Strategy
Strategies for Growth
Strategic Change Management

Core Courses

 

  • Business in the Global Economy
  • Leading and Managing People and Organisations
  • Business Economics
  • Quantitative Methods & Statistical Techniques
  • Big Data and Business Analytics for Decision Making
  • Operations Management
  • Finance and Management Accounting
  • Marketing Management
  • Corporate Finance

Programme Cost: 

BDS $32,000 

Entry Requirements and Programme Costs

Admission and Fees

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