1-246-424-7731 chsb@cavehill.uwi.edu

Executive Diploma in Marketing and Sales

The purpose of this programme is to equip individuals with the knowledge and skills to execute marketing and sales functions in an enterprise, a non-profit organization or as an entrepreneur in a bricks and mortar or an internet based business.

The world wide web, computers and other smart devices have revolutionized consumer behaviour and psychology. It is important that marketing and sales personnel engage, listen and keep abreast of these changes in consumer attitudes and market driving power by ensuring that they understand, develop and maintain a competitive advantage by adapting the fundamental principles of marketing to the 21st century. Social networking has created virtual communities and movements where the buyer has greater influence in the type of goods and services that appear on the market. The mass markets of yesteryear have splintered into smaller market segments or niches and a programme such as this also assists businesses that have a physical presence to transition or create a high visibility presence online as well as adopt a multicultural persona that is attractive to online buyers.

Entry Requirements and Programme Costs

All entry requirements for the EDMS can be found here Admissions & Fees

Programme Resources


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