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How to get Good Ideas for a Successful Business – Short Course

Facilitator:    Dr. Ebony A. Utley, Ph.D

Modality:       Fully online

Duration:       Jul 29th, Aug 5th, Aug 12th 2021

TIME:             Thursdays 6:00 p.m. to 8:00 p.m. AST

COST:              US$75.00

Award:           Certificate of Completion

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Do you have a hard time coming up with good business ideas? Do you have several business
ideas, but don’t know which one to pursue? Do you need to scale your current business idea to
take it to the next level? If so, this three-part workshop “Ideation: How to Get to Good Ideas” is
for you. We will explore the differences between critical, computational, systems, and design
thinking. Then we will practice procedural brainstorming solutions that solve problems for your
customers and add value. At the end of this workshop, you will leave with your next really good
idea and a plan to execute it.

OBJECTIVES:

By completion of this programme participants will be able to:

1. Differentiate among critical, computational, systems, and design thinking approaches to
problem solving
2. Formulate a good business idea that solves a problem for target customers
3. Construct a value proposition for a good business idea that solves a problem for target
customers

METHODOLOGY:

Interactive exercises and discussions will help participants arrive at their good ideas which will then be refined through the value proposition canvas.

TOPICS TO BE COVERED:

The programme will cover the following topics:

1. Critical, computational, systems, and design thinking approaches to problem solving
2. Value Proposition Canvas

Meet the Facilitator

Dr. Ebony A. Utley, Ph.D. is a professor-preneur. As a Professor of Communication Studies at California State University Long Beach she researches, publishes, and teaches interpersonal communication. Her expertise has been featured on The Oprah Winfrey Network as well as other national and international radio, print, and online outlets. As an entrepreneur, she curates experiences and develops technology products for social impact. Her contributions include but are not limited to raising awareness about the dark side of technology, improving romantic relationship communication, supporting women recovering from infidelity, preventing domestic violence through entrepreneurship, and healing via ebony.yoga. Her two worlds collide as the Associate Director for the Institute for Innovation and Entrepreneurship at California State University Long Beach.

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