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Learn the Art of Persuasive Pitching – Short Course

Facilitator:    Dr. Ebony A. Utley, Ph.D

Modality:       Fully online

Duration:       Sept 2nd, 9th, 16th, 2021

TIME:              Thursdays 6:00 p.m. to 8:00 p.m. AST

COST:              US$75.00

Award:           Certificate of Completion

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In order to grow any business, you must persuade people to give you their time and their
money. This success depends on perfecting your pitch. This interactive three-part “Persuasive
Pitching” workshop will prepare you to give persuasive 30 second and three minute pitches. We
will start by strengthening your nonverbal communication skills and enhancing your (virtual)
presence. Then we will introduce persuasive strategies and practice tailoring them to your
target audiences. Finally, in our last session, you will pitch your ideas to judges in a mock pitch
competition. *Registrants must already have an idea for their business to participate in this
workshop.

OBJECTIVES:

By completion of this programme participants will be able to:

1. Improve nonverbal virtual communication skills
2. Apply persuasive strategies to appropriate audiences
3. Present 30 second and 3 minute persuasive pitches

METHODOLOGY:

Interactive exercises, discussions, lectures, and practice pitch sessions

TOPICS TO BE COVERED:

The programme will cover the following topics:

1. Nonverbal virtual communication
2. Persuasive speaking strategies

Meet the Facilitator

Dr. Ebony A. Utley, Ph.D. is a professor-preneur. As a Professor of Communication Studies at California State University Long Beach she researches, publishes, and teaches interpersonal communication. Her expertise has been featured on The Oprah Winfrey Network as well as other national and international radio, print, and online outlets. As an entrepreneur, she curates experiences and develops technology products for social impact. Her contributions include but are not limited to raising awareness about the dark side of technology, improving romantic relationship communication, supporting women recovering from infidelity, preventing domestic violence through entrepreneurship, and healing via ebony.yoga. Her two worlds collide as the Associate Director for the Institute for Innovation and Entrepreneurship at California State University Long Beach.

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